Visible media campaign yielded results
Media campaigns organized in Brazil and Chile for the Finnish forestry sector.
Article in Finnish Puumies magazine
The 2012 media campaign in Brazil is estimated to have
reached more than 150 000 professionals. Eight Finnish companies were featured in TV programmes, magazines and social media.
The campaign also included the ABTCTP Congress for the pulp and paper industry in Sao
In Chile, the campaign targeted exclusively at machinery and equipment for the sawmill industry. Fu’s partner in this project was
the Chilean forestry magazine Lignum, which published in its November issue a 9-page thematic article on Finnish companies.
Read the complete article in Finnish Puumies magazine about the media campaigns organized by Niina Fu. Open the publication (In Finnish) https://www.niinafu.fi/kehitys/wp-content/uploads/2013/12/Puumies-lehti_9_2013.pdf
Puumies is a journal for wood industry professionals published by The Association of Finnish Wood Industry Technicians and Engineers.